Promotion

Established: 2022

Parent Company: Hidyat General Trading PLC

Service Region: Tigray and nationwide

Legal Status: Independently licensed under Hidyat General Trading

Sector: Brand Promotion & Field Marketing

Company Overview

Hidyat Promotion is the brand activation and public outreach division of Hidyat General Trading PLC. We specialize in field campaigns, promotional activations, product visibility, and awareness-building services that connect businesses and organizations with their target audiences in powerful and memorable ways.

We go beyond advertising to create real engagement—through events, roadshows, product sampling, and visibility materials that turn ideas into public conversations.

Our Vision

To become the most impactful and trusted promotion agency in Ethiopia, known for culturally relevant and socially driven campaigns.

Our Mission

• Deliver effective brand promotion services tailored to local communities
• Make social campaigns and commercial activations resonate with audiences on the ground
• Use creative and ethical methods to boost visibility and engagement
• Support job creation for youth and women through field campaign teams

Our Services

Service Description

• 🧍 Street Promotion On-site brand reps, flyers, product sampling, and giveaways
• 🛻 Mobile Campaigns Branded vehicles for public awareness, sound campaigns, and town-to-town outreach
• 🏪 Shop Activation In-store demos, promotional events, and POS branding
• 📦 Merchandising Distribution of branded items, uniforms, banners, and materials
• 🎤 Live Events & Public Announcements Microphone and sound truck announcements for campaigns
• 🧑‍🤝‍🧑 Community Mobilization Health, education, voter awareness, and NGO partner campaigns

Target Clients

• FMCG (Fast-Moving Consumer Goods) companies
• Government and NGO-led awareness programs
• Banks and telecoms
• Local businesses and retailers
• Social advocacy groups and institutions

Why Choose Hidyat Promotion?

✅ Deep knowledge of local culture and behavior

✅ Capable of organizing field teams across Tigray

✅ Experience with social impact and commercial campaigns

✅ Flexible packages for long-term or one-time promotion

✅ One-stop solution for merchandise, media, and outreach

Social Impact Focus

• Training young people in public speaking, sales, and event management
• Empowering women-led teams to deliver grassroots promotion
• Promoting inclusive messaging (e.g., disability rights, green energy awareness)
• Offering low-cost promotion for local startups and community campaigns

Recent Campaign Examples

(Add real examples when available)

• EV awareness campaign in Mekelle
• Saving and Cewdit campaign in Tigray
• Launch events for locally made household products

Key Values

• 📣 Reach
• 💬 Relevance
• 🚀 Energy
• 📍 Community Focus
• 🎯 Results

Location Contact Information

Head Office:  Adi Hawesi, In front of IOM Mekelle, Tigray, Ethiopia 

Phone: +251 96 251 5400 

Email: [email protected]