Media

Established: 2019

Parent Company: Hidyat General Trading PLC

Location: Tigray, Ethiopia

Legal Status: Independently licensed under Hidyat General Trading

Sector: Media, Communication, and Digital Engagement

Company Overview

Hidyat News is the media communication division of Hidyat General Trading PLC. It serves as a platform for creative expression, public education, digital marketing, and social dialogue, using a mix of modern media tools and traditional outreach methods.

The division focuses on producing and distributing relevant, timely, and culturally aligned media content across print, digital, radio, and social platforms. With a strong local presence and growing digital reach, Hidyat News amplifies the voices of people, communities, and causes in Tigray and beyond.

Our Vision

To become a leading voice in community-centered media that educates, entertains, and empowers.

Our Mission

• Create and disseminate impactful media content for public awareness, business marketing, and education
• Support local creatives and journalists in developing powerful storytelling projects
• Provide media production and broadcasting solutions to businesses, institutions, and NGOs
• Use media as a tool for peacebuilding, economic awareness, cultural preservation, and innovation

Core Services

Media Category Description

• 📹 Video & Film Content Short videos, interviews, storytelling documentaries, explainer videos
• 🎙 Audio Content Radio jingles, podcasts, voiceovers, and PSAs
• 📲 Social Media Content Content strategy, post design, content calendars, and management
• 📰 Community Media Campaigns Local issues and awareness messaging through print and grassroots media
• 📻 Radio & TV Partnerships Collaborations with stations for message delivery and talk shows
• 🧑‍🏫 Media Training Workshops on communication, media ethics, and digital content production

Target Clients & Partners

• NGOs and INGOs focused on awareness, education, and peacebuilding
• Government communication offices and local institutions
• Startups, brands, and small businesses
• Artists, musicians, and independent storytellers
• Schools, universities, and researchers

Why Hidyat News?

✅ Strong understanding of local context and audience behavior

✅ In-house production capabilities with film, photo, and audio studios

✅ Connected to Hidyat Promotion and Hidyat Production for full campaign integration

✅ Track record of supporting community-based media efforts

✅ Empowering young communicators and creatives through mentorship

Community & Social Impact

• Producing positive, ethical media that contributes to local development
• Partnering with organizations on peace, health, and education campaigns
• Empowering youth through hands-on media creation experience
• Highlighting success stories, indigenous knowledge, and local resilience

Future Goals

• Launch a community-based digital TV/web channel
• Partner with global media organizations for training and exchange
• Expand into live-streaming services for conferences and public events
• Develop a media academy alongside Hidyat Working Space

Key Values

• 📡 Communication
• 🧭 Truth & Ethics
• 🌍 Local Voice
• 🎤 Representation
• 💬 Engagement

Location Contact Information

Head Office:  Adi Hawesi, In front of IOM Mekelle, Tigray, Ethiopia 

Phone: +251 96 251 5400 

Email: [email protected]