Marketing and Sales

Established: 2024

Parent Company: Hidyat General Trading PLC

Location: Tigray, Ethiopia

Legal Status: Independently licensed under Hidyat General Trading

Sector: Integrated Marketing, Sales Strategy, and Commercial Services

Company Overview

Hidyat Marketing & Sales is the growth engine behind Hidyat General Trading PLC and a standalone service provider to clients across Ethiopia. This division combines market intelligence, branding, sales strategy, and customer experience into one powerful unit.

Its work fuels product launches, sales channel development, campaign execution, and revenue generation—not only for Hidyat’s own divisions (like Import, Production, Media, etc.), but also for external companies who want to scale with confidence in the Ethiopian and regional market.

Our team of experienced marketers, digital strategists, field reps, and commercial advisors makes us a full-cycle growth partner.

Our Vision

To be the most trusted marketing and sales force in Northern Ethiopia—turning good ideas into real success stories.

Our Mission

• Power every Hidyat business with professional marketing and sales direction
• Offer outsourced marketing and sales solutions to local startups, SMEs, and NGOs
• Build strong, sustainable sales systems for physical and digital products
• Use local culture, data, and creativity to drive brand visibility and customer loyalty

 Core Services

Area Services

• 🎯 Marketing Strategy Market research, positioning, branding, competitive analysis
• 📣 Campaign Management Product launch plans, cross-media campaigns, community marketing
• 🛒 Sales Systems Design Channel development, B2B/B2C sales systems, distributor networks
• 📱 Digital Marketing Social media management, ads, SEO, content design
• 🧍‍♂️ Field Sales & Promotions In-store reps, door-to-door outreach, sampling teams
• 💼 Sales Training Coaching for sales reps, retailers, and business owners
• 📊 CRM & Customer Engagement Customer loyalty programs, feedback systems, and retention planning

Who We Serve

• Hidyat’s own business units (Import, Working Space, EVs, Appliances, etc.)
• FMCG brands, new products, and retail chains
• Social enterprises and youth startups needing go-to-market support
• NGOs promoting behavior change and awareness
• B2B businesses needing partners or corporate clients

Why Hidyat Marketing & Sales?

✅ Full integration with Hidyat Media, Promotion, and Production

✅ Local sales agents with strong cultural knowledge and trust

✅ End-to-end support — from branding to market entry to customer feedback

✅ Trained team of marketers, field agents, designers, and growth advisors

✅ Efficient for small businesses, powerful for large-scale launches

Built to Strengthen All of Hidyat

As a core division, Hidyat Marketing & Sales ensures that:

• Products from Hidyat Import, Production, or Romhay Kitchen reach the right customers
• Training spaces, events, and consultancy services are well promoted and utilized
• Clients who use any of our services benefit from our sales, brand, and growth strategies
• We support startups hosted in our Working Space with branding and customer acquisition

Social Impact Commitments

• Supporting youth-run businesses with free marketing and branding training
• Promoting women-led micro-businesses and cooperatives
• Hosting local sales bootcamps and market days
• Helping NGOs craft behavior change messages that work

Future Goals

• Build a Hidyat Marketing Academy for young creatives and marketers
• Develop a digital marketplace and B2B directory
• Expand our field agent network across more cities in Tigray and Ethiopia
• Offer subscription-based sales support packages to small businesses

Key Values

• 📊 Growth
• 💬 Communication
• 🎯 Focus
• 🤝 Trust
• 📈 Results

Location Contact Information

Head Office:  Adi Hawesi, In front of IOM Mekelle, Tigray, Ethiopia 

Phone: +251 96 251 5400 

Email: [email protected]